Charm builds and runs outbound for
+ other GTM clients
Gary books four to eight owner meetings a month, most of them from the podcast, and can barely take one a day. The engine writes to every owner of a privately held construction or specialty contracting company at the size Tenor already closes, by email and from Gary's LinkedIn seat, every ninety days. Marc runs the first call, Gary closes. Construction first for six months to a year, the other industries on a second seat after that. The plan, the price and the agreement are all on this page, written so Gary can read it in one sitting and carry it to the partners.
We run the lists, the copy, the sending infrastructure and the LinkedIn seat. Tenor's part is one session with Marc to set the ICP, copy approval, a call every other week, and the meetings.
Four campaigns go out every two weeks, starting with the specialty contractors, the ranked family firms and the roll-up trades. Some ship as written and some change at the parameter session, and every cycle after is built from what the last one showed. The hospitality, restaurant, retail and franchising lists move to phase two on the second seat, and are built and held during phase one.
Plus the person who runs them. Eleven licenses, a sending stack to keep off blacklists, and someone writing four campaigns a fortnight and reading every reply.
Every tool above sits on our licenses and is run by our team. The Engine tier is $3,997 a month, less than the stack lists for on its own before anybody's time.
Decision-makers across thousands of US school districts, a universe that exists only in public records, with the actual humans buried behind institutional entities.
Mapped every administrator in every US public school district from public data, resolved each to a verified direct contact, and ran parallel campaigns off that dataset. The contractor, ranking, license board and convention lists in this proposal are the same build.
A saturated mid-market category, a sales team stretched thin, and a need for targeting that cut through noise rather than adding volume to it.
Intent-based outbound triggered on firms hiring specific roles and engaging with specific content, multi-touch across email and LinkedIn. The signal plays above are that exact mechanic: a public signal, the situation it implies, and the two channels acting as one person.
Owner-operators who ignore generic email, in a category where the deal happens when the buyer is ready and not before. A different industry with your exact dynamic: the owner sells once, on his timeline.
Signal data identified operators at the moment of expansion, with sends timed to when those buyers were actually reachable. The plays above are built around the moments your buyers become reachable, not around a calendar.
Real credibility in the space but no systematic outbound, and no clarity on which of many possible angles would produce pipeline. Your question wears different clothes: which trade and which angle first, and with which ask?
Forty-plus campaign types tested weekly across email and LinkedIn, doubling down only on what converted. You do not have to pick the winning theory in advance. Enough sends behind each one, and the replies pick it.
Construction on Gary's seat. Four campaigns every two weeks, eight a month, a hundred thousand emails to about thirty thousand contractor owners, lead data and infrastructure included, with the specialty contractors, the ranked family firms and the roll-up trades written to in the first cycle. Marc takes the first calls, Gary closes.
Construction and Marc's industries together. Eight campaigns every two weeks, sixteen a month, two hundred thousand emails, a second LinkedIn seat on Marc's account, and our team answering every reply and booking the first call onto Marc's calendar.
| Onboarding & infrastructure setup | One-off | $1,000 |
| Total recurring |
Client: (fills from your signature) · Contact: (fills from your signature) · E-mail: (fills from your signature)
Selected Package: · Add-ons: none · Service Fees: , payable in advance per Section 7 · Billing Option: · Amount Due at Acceptance:
Onboarding Fee: , one time · Initial Service Term: months from kickoff, followed by month-to-month. Address and phone are captured on the onboarding form.
Services: Charm is a Go-To-Market Business Process Outsourcer (GTM BPO) providing Tenor ESOP Partners sales expertise and lead generation services per the selected package: lead acquisition against ICP criteria agreed at kickoff, systems and infrastructure setup, and campaign development with ongoing strategic support.
This Master Services Agreement ("Agreement") is entered into as of the acceptance date recorded on this page (the "Effective Date"), by and between Charm, registered as Didin Customer Service, LLC ("Charm"), located at 1220 E. Henry St, Tempe, Arizona 85281, and the client identified on the Order Form above ("Client").
Charm provides an AI-powered lead generation system with outbound efforts via email and LinkedIn campaigns promoting Client's goods and services for the purpose of generating and nurturing leads for Client (each, a "Campaign"). "Lead" means a potential customer contacted through LinkedIn or email for the purpose of Client offering its goods or services. Charm performs the services in a timely and workmanlike manner. Scope changes require written agreement before work begins, and Charm may charge reasonable costs associated with such changes.
Charm has full power and authority to enter this Agreement; performing it violates no other contract; lead sources infringe no third-party rights and promote no prohibited content; and performance complies with applicable law.
Client has full power and authority to enter this Agreement; performing it violates no other contract; and contact data Client furnishes has been diligently verified as serviceable and current.
All creative campaign assets are created by Charm. Charm may request existing content from Client to leverage in Campaigns. Client grants Charm a limited, non-exclusive, revocable, royalty-free license to use Client's marks solely to perform the services, ending with the Campaign or this Agreement. Client retains all rights in its intellectual property.
Before launch, Charm sends test materials for review. Client has a 24-hour window to object; silence is approval. Client may review each email before every new send, with the same 24-hour window.
The engagement runs an initial term stated on the Order Form (the "Initial Term"), then month-to-month. Fees for the Initial Term are committed at acceptance; neither Party may terminate for convenience during it. Either Party may terminate for material breach uncured within fifteen days of written notice. After the Initial Term, either Party may terminate on thirty days written notice. On termination, Client pays fees accrued through the effective date; if Client terminates for Charm's uncured material breach, prepaid fees for whole unstarted months are refunded.
All fees are payable in advance. The onboarding fee and first monthly period (or the discounted Initial Term fee, where paid-in-full is selected) are due at acceptance and presented for payment on this page through QuickBooks. Client authorizes payment by card or bank transfer through Intuit QuickBooks Payments; card and bank details are held by Intuit, never by this page. Subsequent monthly fees are invoiced in advance of each monthly anniversary of kickoff, invoice delivered seven days prior. Paid-in-full reflects the discount stated on the Order Form; the onboarding fee is not discounted. Late amounts incur 1.5 percent per fourteen days past due, and the program pauses seven days after written notice of nonpayment.
Charm retains access to Client data to perform the services. Client may view and export all Campaign data at its discretion.
Each Party protects the other's Confidential Information with at least commercially reasonable care, uses it only to perform this Agreement, and limits disclosure to those under equivalent obligations. Standard exclusions apply (public information, prior knowledge, independent development, rightful third-party receipt, Campaign materials and metrics). Trade secrets are held indefinitely; other Confidential Information for five years. Legally compelled disclosure requires reasonable prior notice.
Charm shall not use Leads provided by Client for the benefit of competing ventures, during the term and for one year after.
Each Party indemnifies the other against losses, including reasonable attorneys' fees, arising from its breach of this Agreement.
Arizona law governs; exclusive jurisdiction lies in Arizona courts.
Invalid provisions do not void the remainder; the Parties negotiate replacements in good faith preserving original intent.
No assignment without written consent, except to a merger successor, asset purchaser, or commonly controlled entity.
Charm performs as an independent contractor. No partnership, joint venture, agency, or employment is created.
Both Parties comply with all applicable Do Not Call and Do Not Contact regulations, maintain lists against registries, honor DNC requests promptly, and keep required records.
No waiver except in signed writing. Remedies here are in addition to those at law or equity.
Acceptance through this page, together with the typed name and the recorded SHA-256 hash of the Order Form and this Agreement as displayed, constitutes a binding electronic signature under the U.S. ESIGN Act and UETA. Charm: Didin Customer Service, LLC, by Chris Booth, Owner.
Ten minutes. Brand voice, ICP, suppression, access.
2 · Book your kickoff →The onboarding discovery session.
Arrives with your kickoff confirmation.
If the engagement has not returned its cost by the end of month three, we run month four entirely at our cost, full effort, nothing held back, and we will connect you with people we have run that month for so you can hear how it went. And at month three you choose either way: keep going, or take the campaign matrix, the copy and every list we built and run them yourself. They are yours regardless.
Claim your guarantee →When Gary says go, accept and sign above. The order form and agreement are on this page; the signed copy and the first invoice arrive by email.
Access, brand assets, the client and open-deal list for suppression, the Pipedrive export, and Gary's LinkedIn seat. The link comes with your signed copy.
The one working session where Marc, and Gary if he can, sets the ICP, ranks the trades and settles the ask. Pick the date here.
LinkedIn goes live on Gary's seat for the contractor owner lists while the cold domains warm, with full volume by week four.